We exist to reconnect people with nature and their natural potential and we’re looking for a COO who can scale our purpose-led business with precision, heart, and systems-level thinking. If you’re driven by profit and planetary impact, this is a rare opportunity to help shape how our business operates.

As our Chief Operating Officer, you’ll co-lead the rhythm of the business: financial planning, data systems, product flow, sourcing resilience, and the digital infrastructure that supports our teams and community. Working closely with the CEO, CFO, and senior leadership, you’ll act as a strategic co-pilot, balancing creative vision with disciplined execution.

What does the role look like?

Strategic Leadership

• Partner with the CEO and the leadership team to define and execute business strategy.

• Translate vision into operational plans and measurable outcomes.

• Ensure alignment with sustainability and regenerative business goals.

• Co-lead annual and long-range planning with the CEO and CFO.

• Champion data-driven decision-making and transparent reporting.

• Support fundraising, investor relations, and Board engagement with clear operational and financial storytelling.

Operational Excellence

• Oversee supply chain, manufacturing, logistics, and retail operations.

• Implement systems and processes that improve efficiency and reduce costs.

• Drive continuous improvement initiatives across departments.

Financial & Performance Management

• Collaborate with CFO to manage budgets, forecasts, and KPIs.

• Monitor operational performance and report to the board.

• Drive accountability for P&L delivery, margin improvement, and working-capital optimisation.

• Ensure compliance with regulatory and ethical standards.

Technology & Innovation

• Champion digital transformation and adoption of tech and analytics tools.

• Leverage data-driven insights to optimize decision-making.

Stakeholder Engagement

• Build strong relationships with suppliers, distributors, and partners.

• Represent the company externally with investors, regulators, and industry bodies.

• Merchandising, Planning & Supply Chain

• Lead global merchandise planning and inventory health.

• Strengthen forecasting accuracy, SKU efficiency, and margin mix.

• Oversee sourcing, production, and logistics across global regenerative partners.

• Work with Product to align design, sourcing, and sustainability, moving toward circular and on-demand manufacturing.

• Leadership & Culture

• Lead with Vivobarefoot’s values — Posture, Rhythm, Relax, Sensory.

• Develop high-performing operational teams and strong cross-functional interfaces.

• Embed circular and regenerative principles into decision-making.

What does success look like?

• Sustainable revenue growth with strong margins.

• Improved cash conversion and reduced inventory obsolescence.

• Integrated, reliable real-time reporting across systems.

• Operational performance consistently above 95%.

• High engagement and trust across operational teams.

• Progress toward circular, regenerative supply models.

What does your profile look like?

• Proven experience scaling a purpose-driven, product-based, multi-channel brand (ideally footwear, apparel, or consumer goods).

• Deep expertise in finance, planning, sourcing, and systems transformation.

• Systems thinker with strong commercial acumen and emotional intelligence.

• Thrives in entrepreneurial, high-growth, values-led environments.

• Passionate about nature, health, and regenerative business.